Shape
Relaxed proportions balanced with fitted pieces.
The faces of Crude Theory
Meet the cast
Tap anyone to meet them, then shop their looks. Digital models, each with a name and a point of view. The clothes are real.
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See all 24 cast members
The point of view
We build complete outfits by mixing soft pieces with harder edges—lace with leather, fluid shapes with oversized layers, and polished clothing with a little grunge. Wear the full look or make it your own.
Texture
Lace, denim, leather, knits, and unexpected layers.
Contrast
Soft with rugged. Refined pieces are worn in a relaxed way.
Raw ideas.
Real impact.
24 people. Always something new to wear. Take the whole outfit, or just the pieces you love, in your size.