About
Crude Theory

Crude Theory is street fashion with a story. Every outfit is a complete look, worn by one of our cast of 24: digital characters, each with a name, a personality and a point of view.

We mix soft with hard: lace with cargo, denim with knits, polished pieces worn rough. Wear the whole look, or take the pieces you love.

Always something new

Looks change all the time. When a piece sells out, a new look takes its place. So if you like something, don't wait too long.

The cast

Our models are AI-created characters. The clothes are real, and the picture shows the pieces you're buying.